Scott and Bethany Palmer are financial communication experts and popular TV personalities behind “The Money Couple.” They specialize in helping couples work through financial infidelity and money hurdles. Exploring the relationship between couples and their finances, they aimed to visually represent this unique process. Like their contagious, friendly personalities, the brand is clean, cohesive, and colorful. We created an identity that would unify the various products and exhibit their resources with their signature style.
The goal was to create a companion piece the Palmers could promote and sell to viewers and listeners of their broadcast. We created a kit that included: instructional video DVDs, audio teaching CDs, DVD and CS wallets, training guidebooks, playing cards and boxes, pens, magnets, and packaging for the entire kit.
CREDITS
Creative Director: Shane Wagoner
CREDITS
Creative Director: Shane Wagoner
Senior Designer: Shane Wagoner
Copywriter: Bethany Palmer
Video Producer: Access Media Group and Larry Douglas
Printer: Diverse Printing Solutions
