This campaign’s purpose was to encourage students, teachers, and parents during a difficult time by reminding them of wonderful moments they experienced throughout the school year. They requested that the creative direction be fun, upbeat, and aligned with their brand and chose “Shepherding Hearts and Minds” as their theme. I designed a visual mark as the campaign’s centerpiece and used it to promote the campaign via direct mail along with a companion landing page.
Cary Christian School Summer Campaign
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