The Greenhouse Project is Dew4Him’s Capital Campaign to raise funds to grow their 18-month individualized residential program that provides the resources for physical, emotional, and spiritual healing for at-risk women. The campaign deliverables included a case for support, a direct mail piece, a landing page, and promotional swag. The theme centered around the idea of new growth and incorporated a natural, lively palette and imagery. The pledge card was printed on seed paper with care instructions to illustrate the growth of their gift amount.
