Hope Reins provides true hope and real healing for hurting children through 90-minute one-on-one sessions with a rescued horse and trained mentor. The majority of funding to support the ministry comes in through annual year-end giving campaigns. With substantial growth underway and more hurting children to serve than ever before, their 2019 campaign had to be compelling, strategic, and highly impactful. I worked with Hope Reins to craft a campaign brand, segmented messaging, and an integrated strategy to successfully raise $750,000.
