I worked with LStar Ventures to create a new brand vision for this traditional community that would appeal to a younger demographic. The community boasts a fantastic location minutes from Charlotte and an amenity park that is unrivaled by communities nearby. By creating vibrant energy and taking cues from the modern farm style, the new brand mixes the old and new to give new life to tradition.
I developed a creative strategy that supports the community’s marketing efforts with re-branded collateral, advertising, community signage, website, digital signage, presentation materials, and community videos.
kellswater.com
