I partnered with O.C. Taylor—an emerging provider of exterior home solutions—to develop a visual identity and brand strategy that communicated the company’s comfortable, reliable, and hard-working culture. By marrying classic design with vintage cues and modern styling, the look and feel of the brand feel both contemporary and approachable.
I spearheaded the UI/UX for their website, working closely with the client and web developers to create a seamless experience for potential clients, capturing leads, and cultivating meaningful engagement. Other key components included: collateral, advertisements, direct mail, social media branding, signage, uniforms, and vehicle signage.
The O.C. Taylor website was recently awarded the Silver W3 Award for web design by the Academy of Interactive and Visual Arts.
octaylor.com
