NFDNetwork is an eCommerce platform that needed a new brand identity to appeal to a younger and more savvy customer base. We constructed a brand identity system that borrowed equity from their old logo, but with a contemporary twist, and incorporated a simpler and more refined design to mirror the innovation of NFDNetwork’s software. The new brand was incorporated into all of the company collateral, signage, and online presence. We were also responsible for the UI/UX design of their main e-commerce product as well as all of their affiliate sites.
CREDITS
Creative Director: Shane Wagoner
User Experience and Design Director: Shane Wagoner
Designers: Jimmy Johnson and Haley Meister
Copywriter: Michael Lazar and Shane Wagoner
Creative Director: Shane Wagoner
User Experience and Design Director: Shane Wagoner
Designers: Jimmy Johnson and Haley Meister
Copywriter: Michael Lazar and Shane Wagoner
