The mission of First Legal is to provide administrative, research, and investigative support to attorneys and corporations nationwide. Headquartered in Los Angeles, this corporation spans six divisions and multiple locations in an industry that is largely populated by independent “mom-and-pop” type companies.
I worked with First Legal’s leadership team conducting workshops to define the company’s history, culture, and positioning. Together we developed a new core message and new divisional structure giving rise to a brand strategy that positioned them as a strong ally for navigating the litigation cycle. The new brand launch included identity, website, trade show, advertising, and collateral.
I was responsible for creating the website architecture, wireframes, UI design, and UX collaboration. The result is a clean, user-friendly layout that enables viewers to navigate the client's wide array of services without encountering friction.
firstlegal.com
