Gearfire was created as an eCommerce platform for outdoor enthusiasts and needed a brand identity to bring it to life. We constructed a brand identity system that conveys the sophistication of Gearfire’s software and services.
The new brand was incorporated into all of the company collateral, signage, and online presence. We were also responsible for the UI/UX design of their main e-commerce product as well as all of their affiliate sites.
Creative Director: Shane Wagoner
User Experience and Design Director: Shane Wagoner & David Wierbiki
Senior Designer: Jimmy Johnson
Copywriter: Richard Hannigan
User Experience and Design Director: Shane Wagoner & David Wierbiki
Senior Designer: Jimmy Johnson
Copywriter: Richard Hannigan
